I write this letter once every two weeks.
Not a recap of my LinkedIn posts. Not a shorter version of a blog article. Something else: what happens beneath the surface when a non-technical executive has to make a call they don't fully control.
What you'll find
Field observations that don't survive the public format.
Anonymized engagement stories, told from the side of the executive who had to call it.
Frameworks that come out when a CEO asks me the same question for the third time this month.
Who it's for
You're the CEO, MD, COO or CFO of a tech-driven SMB or mid-market company. Your tech stack is no longer a black box, but it's still a subject where you don't always know what question to ask. You're looking for someone who thinks the topic through for you, without lecturing.
Who it's not for
You're a CTO or a tech consultant. This letter isn't for you. You'll get more out of my LinkedIn posts or my blog.
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